The "Las Pilas Más Pilas" campaign by LTH Alkaline Batteries celebrates the energy and passion that drive people to excel. Using "the most pilas" (Spanish slang for sharp or energetic) as a metaphor, the campaign positions LTH as the power source behind gamers, athletes, and everyday heroes who push themselves to the limit. Electrifying visuals show individuals in action, powered by LTH, connecting the brand to moments of achievement.

The campaign taps into ambition and adventure, encouraging people to level up and never back down from a challenge. Being “the most pilas” means unlocking new achievements and pushing further than anyone else. LTH becomes the key to sustaining this drive, presenting itself as the essential energy behind unstoppable success.

Collab w/MajadmA