In the rebranding of Doña Tota, we revitalized the iconic ‘T,’ transforming it into a symbol that not only represents Tota but also evokes the warmth of a home. This new logo preserves the brand’s deep-rooted tradition while adopting a clean, modern design that speaks to today’s audience, making it instantly recognizable and meaningful.

The new identity bridges the gap between the brand’s homestyle roots and a contemporary, trendy appeal. We’ve crafted a look that connects with younger generations while staying true to the authentic, homemade flavors that define Doña Tota. It’s a brand refresh that balances tradition with modernity, ensuring its relevance in an evolving market.

Collab w/MajadmA